Pitti Uomo 2008, Florence, Fortezza da Basso – Piazzale delle Ghiaie A post impressionist/hi-tech revisiting of the “Dejeuner sur l’Erbe” of Manet, projected and realized by Anna Paghera for Italia Independent, the company founded by Lapo Elkann. In the Piazzale delle Ghiaie, neuralgic crossroad of Pitti exhibition, in an area of 350square meters a garden with a bucolic and natural atmosphere has been recreated, with mulberries five meters high, wildflowers, spontaneous grass and hay bales transformed in sculpture-seats. More than a garden, an extravagant on-site installation including flou coloured exhibitor-gazebos and an emotional video realized by Geneva Elkann as a sensitive counterpoint. A hideout of green and shade in which the protagonists are fashion, art and the real luxury: slow down the rhythm, relaxing yourself.
Photographs
More projects in Special Fittings
Abitare il Tempo – “Campus Garden” – for Arch Simone Micheli
Abitare il Tempo – “Purple and Black contrasts” for Ursus Biliardi
Abitare il Tempo – “A formal garden with a contemporary viewpoint” – for Arch. Simone Micheli
Basilica of S Maria del Carmine in Pavia – “A concert in honour of Pope Benedetto XVI”
Christmas dinner – “In a wood of firs and lights” – for Total, Milan headquarters
Concert in Piazza Duomo, Milan – “Vegetal tricolours for the Republic’s Day”